| WSA | |
| Friday, 22 May 2009 | |
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PRESS RELEASE Western Surfing Association and Gatorade® Ink Deal  SAN CLEMENTE, May 22, 2009 -- The Western Surfing Association (WSA) is happy to welcome Gatorade as the official beverage sponsor of the WSA surf series. As part of the new agreement, Gatorade will support WSA surf events, including the West Coast Championships – WSA’s final event. “The WSA is a pillar in the progression of amateur surf competition on the west coast,” said Kenny Mitchell, action sports team manager with Gatorade. “As the oldest amateur surf competition series in the country, they have a deep rooted history in surfing and are incredibly dedicated to the advancement of local amateur west coast surfers.” Gatorade’s sponsorship reflects the brand’s focus to provide support to amateur, grassroots and local-level events, and also fits with the product’s essential purpose – providing optimal sports drink hydration so athletes can feel and perform at their best. “To see Gatorade support surfing is great,” said Greg Cruse, Director of the Western Surfing Association. “Our competitors are under the hot sun for hours during a contest, and when they paddle out for their heat, the last thing they want is to be fatigued because they didn’t hydrate – hydration really is a critical part of surfing.” Established in 1961, the WSA is the oldest amateur surfing association in the country and the largest on the West Coast. The WSA is highly respected for their solid support and advancement of amateur surfing. This California non-profit provides amateurs the opportunity to qualify for the SIMA Surfing America USA Surfing Championships, and qualify for the PacSun Surfing America USA Team. ABOUT THE WESTERN SURFING ASSOCIATION (WSA)
The Western Surfing Association is the largest and oldest amateur surfing organization on the west coast. Established in 1961, the WSA is a California non-profit corporation dedicated to promoting and preserving the sport of surfing through fun, family oriented surf competitions. For more information on the WSA, please visit www.SurfWSA.org The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus and G2®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, Propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.com and www.pepsico.com.
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