All Surf, All Local Show Now on Cable TV! | Other

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Friday, 03 July 2009

IMMEDIATE PRESS RELEASE (Please Forward to Friends and Family)

All Surf, All Local Show Now on Cable TV!

My Local Lineup is Now on Cable TV with All Surf, All Local Episodes Playing Everyday from Monday through Friday in all of San Diego County, Reaching Over 900,000 Homes Each Appearance

Times

Mondays at 7pm (all san diego county wide)

Mon-Fri at 12am (all sd but north county)

Cable TV, iTV San Diego, chann. 16

WHAT, WHEN, WHERE.

SAN DIEGO, CA -- My Local Lineup, an action sports media company based in San Diego, has launched a new TV show all about surfing for all of San Diego County. My Local Lineup TV airs new episodes Mondays at 7:00pm and reruns Mondays through Fridays at 12:00am on iTV channel 16, Time Warner and Cox Cable. Following the My Local Lineup trademark, each show is committed to an all-inclusive and locally oriented approach, aiming at a portrayal of surfing that intimately resembles surf communities and covers everything from contests and industry to lifestyle and more. In that vein, My Local Lineup TV presents four shows: Top Turns, Drawing the Line, Caught Inside, and My Local Lineup 360.

TOP TURNS - Competition.

Top Turns will cover the contest scene and focus on the local competitive talents of the sport, whether it be shortboarding, longboarding, or stand-up. Top Turns cameramen, hosts, and hostesses will select a different surfer for each episode and will follow that surfer’s performance during a particular contest, presenting his or her profile, highlighting some of his or her top rivals, and putting on the screen a heat-by-heat coverage of the surfer’s showdown. And after a number of episodes and a thorough assessment of the San Diego talent, the hosts of Top Turns, assisted by different advising committees, will announce the San Diego 20 Top Turns for ten different divisions, ranging from men and women shortboard to boys and girls longboard.

DRAWING THE LINE - Industry.

Taking a break from the competition quarters, Drawing the Line will feature the local surf community through the lens of the industry, in terms of board building, movie making, and more. Through this show, My Local Lineup will introduce the people behind the end product, their miscellaneous background, surfing life, typical day, and industry work. By probing into the life of those in the industry, Drawing the Line will aim at capturing the inner workings that drive trends and shape the highly coveted lifestyle of the Southern Californian surfer.

CAUGHT INSIDE - Lifesytle.

Caught Inside will shift the angle from the industry to the lifestyle itself, by tracking the footsteps of surfers on land and by navigating through different party scenes, art galleries, movie premiers, and the like. In a three-fold approach, the show will have interviews with the organizers and artists, as well as various takes with surfers before, during, and after the event.

MY LOCAL LINEUP 360 - All Else.

Then My Local Lineup 360 will break away from the specific emphases of the other shows and tackle surfing without anyone particular focus, except to approaching surfing at any angle, at any time, and in any way. The show is thematically open (within the world of surfing, of course) and as result always carries an element of surprise, much like the dynamicism of surfing itself.

EXTRAS & EXTRAS - Promos, Updates, More.

Then, as a regular feature of Top Turns, Drawing the Line, Caught Inside, and My Local Lineup 360, there will be two extra segments toward the end of the episode, where My Local Lineup TV will make special announcements about local

happenings and also give away a host of products provided by our sponsors. My Local Lineup TV will reach over 900,000 homes every appearance, amounting to virtually every household in San Diego County, every day of the week from Monday through Friday. And advancing even further its reach, My Local Lineup TV will have all of its episodes online, available for a global audience. As a My Local Lineup viewer, the audience will have myriad opportunities to get involved, including winning prizes, expressing views through online polls, and sending emails with feedback, among other things. And as a My Local Lineup sponsor, businesses and event organizers can reach thousands of homes nearly every day of the week, through commercials, announcements, and give away sponsorships.

About My Local Lineup

My Local Lineup is an action sports media company based in San Diego, whose trademark is its all-inclusive and locally oriented approach to California’s water sports, more particularly Southern California surfing. By covering every surf modality and accounting for the social dynamics of surfers, the company aims at a portrayal of the sport that intimately resembles lineups and surf communities. My Local Lineup is Online at http://mylocallineup.com and on TV on iTV channel 16 in all of San Diego County.

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Comments (6)

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written by encpunk , July 06, 2009

Awesome show guys but recorded volume needs to be turned up for next episode!! Too low of volume either on channels output or program?

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First Show
written by Otter , July 07, 2009

Hey, saw the show last night. Really enjoyed it, great videography. Stoked about having a program about San Diego on air.

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written by Andre , July 08, 2009

Thanks for the feedback. Keep them coming! We didn't notice any sound problems on our TV sets, but I wonder if other people have had the same problem (let us know if you have). But nevertheless, thanks for taking the time to throw in a word and stay tuned, for there are tons more to come, including a series of Give Aways.

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awesome show
written by Steve Collins , July 15, 2009

the show rocked!! who's is the very talented and good looking host? lol

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written by SurferShot , August 31, 2009

Will this show on DirectTV? If so, what channel?

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written by Andre , August 31, 2009

83.1% of all homes in San Diego County get the show. Having said that, though, DirectTV does not carry that channel. But, see if you can get a friend or family member to invite you over to watch it out. And we'll let you know once we get satellite to carry the show.

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