The Young Guns of Shaping Perpetuate the Craft
A massive chunk of foam and an efficient imagination play a role in unique shaping event presented by SIMR Surfboards

San Diego, Ca., (August 3, 2010) -- -- Keeping the culture and craft of surfboard design alive and thriving: one of Sacred Craft's main goals. To that end this year Sacred Craft is bringing four younger shapers, each under 25-years-old, into the shaping bay to determine who has the mad skills. The event is titled "Young Guns of Shaping" presented by SIMR Surfboards.
This event will be a great test, as this is no ordinary starting point. Each shaper will be given two hours to shape a surfboard out of a massive 10' 10" stringerless chunk of polyurethane foam courtesy of US Blanks. They can shape any board they want, with a catch. The finished board must be under 7' long. One of the keys to this event will be the shapers ability to 'find' the surfboard within the massive chunk of foam, and to do so efficiently. The shapers use their own tools. The finished blanks will then be judged by legendary San Diego shaper Rusty Preisendorfer.
"We are really excited for the Young Guns of Shaping, as this challenge will not only be fun to watch, but it accentuates custom surfboards, which is what SIMR is all about," said Christopher Clark, Global Team Manager of SIMR Surfboards. "Probably most surfers do not understand what a tough task these four Young Guns have been given. These guys will have to be very judicious with their time."
This years' Young Guns of Shaping are: DJ Kane (DK Surfboards), Ryan Burch (Hansens), Tyler Warren (Hobie), and Gary Strahle (Fresh Pineapples). A check for $500 will be awarded to the winning shaper.
Tickets to Sacred Craft are just $10 and include a free year subscription to Transworld SURF; u12 free.
All paid attendees have a shot at four brand new surfboards being given away; including a special 'early bird' offering between 10am - 11am. Be early!
WHO: Surfers, Shapers, Designers, Craftsman, Manufacturers
WHAT: Surfboards and the culture that flows from them.
WHEN: August 14 & 15 2010; Sat. 10am-6pm; Sun. 10am-4pm
WHERE: Award winning Sail Pavilion atop the San Diego Convention Center and overlooking beautiful San Diego Bay
WHY: Because surfers really only care about two things; waves and the equipment to ride them with.
HOW: $10 at the door includes TransWorld SURF subscription and door prizes including four brand new surfboards - U/12 FREE
For more info go to http://sacredcraftexpo.com Or email
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ABOUT SIMR SURFBOARDS
SIMR Surfboards was founded in 2007 when two San Diego shapers came together under one label. It wasn't until 2009 that SIMR, INC. was established and a collective shaping team decided to build a brand. SIMR was initially founded on three core commitments. (1) 100% Custom Surfboards. You will never see our surfboards on the rack in some surf shop. We don't make a board unless it is for a particular surfer. (2) Environmental Commitment. As surfers, we are the most aware of the footprint we leave behind. Our strong commitment to alternative inputs is only part of our environmental commitment. We also recognize our responsibility to offset our footprint through the support of groups like 1% for the Planet and the Surfrider Foundation. (3) Women In Action Sports. We made a decision that we would equally support the growth of women in action sports. These commitments are visible in the events we support and the team we have chosen to represent our brand. For more information about the products and efforts of SIMR Surfboards, please visit www.simrsurfboards.com.
SACRED CRAFT SURFBOARD EXPO SCHEDULE OF EVENTS
SATURDAY, AUGUST 14
SHAPING: TYLER WARREN - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 9:00 a.m.
Location: Show Floor, aisle 200 & 300
SACRED CRAFT EXPO FLOOR OPEN TO THE PUBLIC
Time: 10:00 a.m. - 6:00 p.m.
Location: The Sail
ROBB HAVASSY'S SURF STORY PROJECT INSTALLATION - Artists and Friends
Time: 10:00 a.m. - 6:00 p.m.
Location: The Art Grotto
KODUROY TV SHORT FILMS LOUNGE
Time: 10:00 a.m. - 6:00 p.m.
Location: The Sail
SHAPING: MICHAEL BARON - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 10:00 a.m.
Location: Show Floor, aisle 600 & 700
SURFBOARD & SURF MEMORIBILIA 'ANTIQUE ROADSHOW' APPRAISALS presented by PRIMO Beer
Time: 10:00 a.m. - 6:00 p.m.
Location: Show Floor
LAMINATING DEMO: MARKO FOAM / STRETCH
Time: 10:30 a.m.
Location: Show Floor, aisle 100
SURFBOARD GIVEAWAY RAWSON SURFBOARDS - EARLY BIRD RAFFLE - ALL PAID ATTENDEES ENTERED TO WIN
Time: 11:00 a.m.
Location: Show Floor, aisle 600 & 700
SHAPING: DJ KANE - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 11:15 a.m.
Location: Show Floor, aisle 200 & 300
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - ROMAN ALEXANDER and the ROBBERY / BEDFORD GROVE acoustic on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 11:30 a.m.
Location: The Sail Terrace
LAMINATING DEMO: RYAN HARRIS / PODUNK SURFBOARDS / ENTROPY BIO RESINS
Time: 11:30 a.m.
Location: Show Floor, aisle 100
SEMINAR: JOHN ELWELL & RICHARD KENVIN ELABORATE ON BOB SIMMONS EXHIBIT
Curated by the Surfing Heritage Foundation
Time: NOON
Location: Show Floor, Seminar Area
SHAPING: JASON BENNETT - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 12:00 p.m.
Location: Show Floor, aisle 600 & 700
SEMINAR: COMMERATIVE SURFBOARD PRESENTATION
Speaker: Bill Shrosbee, Windnsea Historical Surfriding Association
Time: 1:00 p.m.
Location: Show Floor, Seminar Area
LAMINATING DEMO: GREG LOEHR / FOAM E-Z
Time: 1:30 p.m.
Location: Show Floor, aisle 100
SHAPING: RYAN BURCH - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 1:30 p.m.
Location: Show Floor, aisle 200 & 300
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - BOO STUBBS (FUTURE FINS AMBASSADOR) acoustic on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 1:30 p.m.
Location: The Sail Terrace
SHAPING: LARRY MABILE - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 2:00 p.m.
Location: Show Floor, aisle 600 & 700
LAMINATING DEMO: GREG LOEHR & FOAM E-Z
Time: 2:00 p.m.
Location: Show Floor, aisle 600 & 700
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - FLOOD PAGE unconventional pairing of electric guitar and didgeridoo on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 3:00 p.m.
Location: The Sail Terrace
SEMINAR: SIMON ANDERSON Q&A 'TALKS STORY'
Speaker: Peter Townend, Shaun Tomson, Jim Kempton talk 3-fin Thruster w/ Simon Anderson
Time: 3:00 p.m.
Location: Show Floor, Seminar Area
SHAPING: GARY STRAHLE - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 3:45 p.m.
Location: Show Floor, aisle 200 & 300
SURFBOARD ART DEMO: JEFFREY MEYER - SPRAY CAN MADNESS - SACRED CRAFT MADONNA
Time: 4:00 p.m.
Location: Show Floor, aisle 100
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - KEVIN WHITE Channeling Keith acoustic on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 4:00 p.m.
Location: The Sail Terrace
SHAPING: PAT RAWSON - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 4:00 p.m.
Location: Show Floor, aisle 600 & 700
SACRED CRAFT EXPO FLOOR CLOSES TO THE PUBLIC
Time: 6:00 p.m.
ART OF SHAPING AUCTION OC EDITION presented by BILLABONG
Time: 6:00 - 8:00 p.m.
Location: The Sail Terrace
SUNDAY, AUGUST 15
STANDUP PADDLE DEMO CORONADO ISLAND - catch free shuttle in front of Hall
Time: 7:00 - 11:00 a.m.
Location: Coronado Tidelands Park
SACRED CRAFT SHOW OPEN
Time: 10:00 a.m. - 4:00 p.m.
Location: The Sail
ROBB HAVASSY'S SURF STORY PROJECT INSTALLATION - Artisist and Friends
Time: 10:00 a.m. - 4:00 p.m.
Location: The Art Grotto
KODUROY TV SHORT FILMS LOUNGE
Time: 10:00 a.m. - 4:00 p.m.
Location: The Sail
LAMINATING DEMO: GREG LOEHR / FOAM E-Z
Time: 10:00 a.m.
Location: Show Floor, aisle 100
SHAPING: DERIK KAPALLA - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 10:00 a.m.
Location: Show Floor, aisle 200 & 300
SURFBOARD GIVEAWAY HANSEN SURFBOARD - EARLY BIRD RAFFLE - ALL PAID ATTENDEES ENTERED TO WIN
Time: 11:00 a.m.
Location: Show Floor, aisle 600 & 700
SHAPING: MATT BIOLOS - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 11:00 a.m.
Location: Show Floor, aisle 600 & 700
JUDGING RUSTY PREISENDORFER - YOUNG GUNS OF SHAPING presented by SIMR Surfboards
Time: 11:30 a.m.
Location: Show Floor, aisle 200 & 300
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - CINDY SANTINI & FRIENDS acoustic on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 11:30 a.m.
Location: The Sail Terrace
SHAPING: TIM BESSELL - CONCEPT CRAFT - Watch craftsman Tim Bessell create a truly unique surfboard from a chuck of foam!
Time: 12:00 p.m.
Location: Show Floor, aisle 200 & 300
SHAPING - BRIAN BULKLEY - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 1:00 p.m.
Location: Show Floor, aisle 600 & 700
LAMINATING DEMO: MARKO FOAM / STRETCH
Time: 1:30 P.m.
Location: Show Floor, aisle 100
MUSIC: SURFERS PLAYING MUSIC FOR SURFERS - RED FOX TAILS acoustic on the RHYTHM ACOUSTIC STAGE presented by RHYTHM
Time: 2:00 p.m.
Location: The Sail Terrace
JUDGING: SIMON ANDERSON & GARY MCNABB - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 3:00 p.m.
Location: Show Floor, aisle 600 & 700
TROPHY & CHECK PRESENTATION - TRIBUTE TO THE MASTERS SHAPE-OFF honoring SIMON ANDERSON presented by US Blanks
Time: 3:30 p.m.
Location: Show Floor, Seminar Area
*subject to change without notice
About SACRED CRAFT
Sacred Craft is and always has been about the surfboard. We are passionate about our crafts, and about the craft: surfboards, shapers, designers, manufacturers and the culture that flows from the surfboard. Because surfers really only care about two things: waves and the equipment to ride them with.