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 ASR,the Action Sports Retailer Expo, transcends trade event status thisSeptember 4th-6th, by pulling together an incomparable three days ofaction sports industry events and seminars. Not only is ASR whereaction sports does a majority of its business for the coming season,but also as the place to network with 18,000 peers, while appreciatingthe unique vibe of action sports.
“The creative energy that the entire industry puts into ASR’sone-of-a-kind event schedule, puts ASR in a category of its own amongtrade events” says Andy Tompkins, ASR Group Show Director. “We makesure that our events are all located in and around the ASR main showfloor, so buyers can maximize appointment time while still taking inthe action sports community and educational aspects of the show.”
On the business end, ASR’s 23 free seminars provide a forum whereretailers and exhibitors can learn from experts within and beyond theaction sports industry. This September features an impressive line upon everything from obtaining financing, merchandising, preventingpiracy and retail trends to building skate parks in your community andunderstanding the MMA marketplace.
The ASR/Seventeen Runway show puts young contemporary apparel and swimin motion twice during ASR. The flirty, fast paced ASR Runway theme“It’s Electric” comes alive on Thursday and Friday, September 4th and5th, at 3:00 in Hall E.
At the root of all the lifestyle products are the boards themselves.IASC and ASR continue to champion the cause of skateboard manufacturerswith a dedicated Skate Hardgoods area. Check out 30 hardgoods brands,discuss new initiatives with IASC and stop by CreateASkate, themini-ramp, street course and the ASR Beer Garden in Hall A throughoutthe show.
Automatic Magazine throws down one of the best amateur skate contestsof the year, the Battle Of the Shops™ which will culminate at ASR onSaturday, September 6th from 11AM-4PM. The nation’s top skate shopswill be picking their four strongest ams to represent them on aselection of obstacles. Watch ZJ’s Boarding House defend their title intough competition from Pharmacy, Pacific Drive, Val Surf and manymore.
On the surf side of the business, ASR partners with SIMA to put thespotlight on shapers and surfboard materials in the Board BuildersPavilion. The “Billabong Art of Shaping, Hawaii Edition,” takes placein the Pavilion where over a dozen shapers including Eric Arakawa, DickBrewer and Jeff Bushman will showcase the talent of Hawaii basedshapers and craftsmen. A silent auction will run for the first two daysof ASR with a “live” auction starting at 3PM on Friday, September 5thtobenefit the Liquid Nation Ball.
Surf contest action comes to ASR this year with the Vans El Ponto Locoa 2-star WQS event being put on in conjunction with Sun Diego. Thecontest runs September 3rd-6th up the road from ASR at Ponto Beach inCarlsbad, CA.
Rusty brings out the creativity found in action sports with ‘RandomActs of Art,’ in conjunction with San Diego’s 94.9FM and Scion. Actionsports’ most talented graphic artists display original art on Rustysurfboards, while participating in a free hand art exhibition thatincludes completely covering a Scion xB Hatchback with imagination,color and total freedom. ‘Random Act of Art’ will take place throughoutASR across from registration.
The Action Sports Environmental Coalition, ASEC, highlights the actionsports industry’s steps toward sustainability. Stop by the ‘Green Room’in meeting rooms 12,13 and 14 located on the mezzanine level of themain floor to check out natural product lines from action sportsbrands, sustainable business solutions and taste natural foods andbeverages. Next door to the ‘Green Room’ in room 15A, the Grind forLife Chill Zone returns with an interactive industry-gathering place.
Shopping around for a job in action sports? Malakye.com returns withthe Shmoozapalooza on Friday September 5, 2008 from 11AM to 4PM. Newjob opportunities abound, head up the escalator to meeting room 6B tofind the right one.
Leaders of the action sports, music and film worlds cruise ASR to seewhat’s next in the industry, network with them at ASR. ASR Septembernights are the place to premiere snowboard films, attend the LiquidNation Ball, see runway shows and hear new music. Check out Nixon’sParty Planner at the show for more details and for a complete scheduleof show events please visit www.asrbiz.com.
ASR continues to be the most focused atmosphere for the business ofaction sports. Free buyer registration has been extended until August29th! Register now at asrbiz.com
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