PRESS RELEASE
Schedule Announced: Surfboards the Heart and Soul
of Sacred Craft
Live shaping, seminars, music, art, history, movies, board demos, family fun & good times frame the springtime surfboard extravaganza foam on rail
 Encinitas,Ca. - May 6, 2009 - Surfers, state-of-the-art surfboard craftsman, world class designers, and cutting edge surf equipment manufacturers from as far away as Rhode Island and as nearby as Main Street in Ventura will descend on the Ventura County Fairgrounds May 16 & 17 for the one and only surfboard industry smorgasbord known as Sacred Craft. A highlight of the show will be the two, see-through shaping bays where the public is invited to watch and experience live shaping.
The Tribute to the Masters Shape-off, presented by Channel Islands Surfboards, honors Santa Barbara legend John Bradbury. Five select craftsman (Wayne Rich, Max McDonald, Randy Cone, Matt Moore, and Marc Andreini) will replicate five different and uniquely classic Bradbury surfboard designs during the two day craftsman expression session.
In the Primo Beer shaping bay, Dave Daum presents his own special how-to seminar. Daum will walk the audience through the intricacies of shaping. A must see for the do-it-yourselfers and backyard hobbyists, Daum's shaping seminar is both insightful and entertaining. One lucky attendee will be randomly selected to be the recipient of Daum's finished shapes. Also on the schedule is 25-year old shaper Ian Zamora. Zamora represents the new breed of foam craftsman. John Birchim of JayaWave will be crafting a wooden Alaia for the crowd. On Sunday Gerry Lopez is scheduled to put the sanding block to foam as he sculpts a blank. Come out and watch a true legend, Mr. Pipeline, cakewalk around the shaping bay.
Sacred Craft seminars presented by Bubble Gum Surf Wax include Miki Dora biographer David Rensin, Jeremy Sherwin on surfboard sustainability, the Groundswell Society on surfboard design and the swordfish, UCSD's Benjamin Thompson on surfboard flex R&D on a shoestring budget,and artist Drew Brophy demonstrates the ease with each you can personalize your own surfboard, plus others TBA. Seminars take place in the Bubble Gum Surf Wax seminar room @ McBride Hall.
The public is urged to bring their old landfill bound surfboards to the ReRip.com surfboard recycling booth. Other exciting attractions will greet the public including Ashley Lloyd, Mattson 2, Joey Peat, and Shane Stoneman all of whom will grace the musical stage on the green. MyGym Ventura has fun activites for toddlers& kids; SURFER magazine presents an historical exhibit, surf movies loop overhead; vendors offer great surf art; Gerry Lopez will be signing his book "Surf Is Where You Find It" in the Patagonia booth; and, of course, the greatest collection of contemporary surfboards in the world.
Come join us at SACRED CRAFT, a hot rod show for surfboards with an old school surf shop vibe.
The Ventura SACRED CRAFT Consumer Surfboard Expo is May 16 & 17 @ the Ventura County Fairgrounds.
$5 admission each day - U16 Free
Fairground gates open to the public at 10AM
SACRED CRAFT VENTURA SCHEDULE (schedule subject to change):
SATURDAY MAY 16
7AM - Board demos @ Stables (VC fairgrounds beach parking lot)
10AM - Sacred Craft Expo opens to the public - "Southbound" by the Allman Brothers
10AM - Matt Moore shapes - Tribute to the Masters honoring John Bradbury
10AM - Dave Daum DIY how-to shaping seminar; Primo Shaping Beer Bay
NOON - Jeremy Sherwin seminar "Sustainable Surfboards - How Close Are We?" Bubble Gum Surf Wax room McBride Hall
NOON - Ashley Lloyd surfer/shaper performs music stage on the green
1230PM - Ian Zamora, 'young guns of shaping' - shapes a quad fish - Primo Beer Shaping Bay
1230PM - Marc Andreini shapes - Tribute to the Masters honoring John Bradbury
2PM - FCS Box Route Demo - Primo Beer Shaping Bay
2PM - Joey Peate performs music stage on the green
2PM - Benjamin Thompson seminar "Surfboard flex pattern R&D on a shoestring budget for the backyard shaper AND the international manufacturer" Bubble Gum Surf room McBride Hall
215PM - John Birchim shapes - Alaia shape & design - Primo Beer Shaping Bay
3PM - Randy Cone shapes - Tribute to the Masters honoring John Bradbury
3:30PM - Legends of Rincon Discussion - Bubble Gum Surf Wax room McBride Hall
345PM - Dave Daum DIY how-to shaping seminar; Primo Beer Shaping Bay
4PM - Musical stage on the green performer TBA
6PM - San Miguel Expo Hall closes for the night
SUNDAY MAY 17
10AM - Sacred Craft Expo opens to the public - "Jessica" by the Allman Brothers
10AM - Max McDonald shapes - Tribute to the Masters honoring John Bradbury
10AM - Dave Daum DIY how-to shaping seminar; Primo Beer Shaping Bay
11AM - Groundswell Society seminar "Surfboards and Swordfish: New Designs Based on an Ancient Apex Predator" by Glenn Hening - Bubble Gum Surf Wax room McBride Hall
11AM - Ashley Lloyd surf/shaper performs music stage on the green
NOON - David Rensin seminar/discussion "Miki Dora Deconstructed - Author of 'All For a Few Perfect Waves: The Audacious Life and Times of Surfing Rebel Surfer Miki Dora' - Bubble Gum Surf Wax room McBride Hall
NOON - Shane Stoneman Experience - surfer/shaper performs music stage on the green
1230PM - Wayne Rich shapes - Tribute to the Masters honoring John Bradbury
1230PM - Gerry Lopez shapes - Primo Beer Shaping Bay
130PM - Mattson 2 performs music stage on the green
2PM - World renowned artist Drew Brophy seminar/demonstration "Personalize Your Surfboard; Paint Pens & More" - Bubble Gum Surf Wax room McBride Hall
2PM - Special Guest shaper - Primo Beer Shaping Bay
3PM - Tribute to the Masters Bradbury check presentation in the John Bradbury Lounge
4PM - Sacred Craft Ventura Spring 2009 closes. See you October 10 & 11 @ Sacred Craft Del Mar
SACRED CRAFT VENTURA IS SPONSORED BY:
SURFER MAGAZINE, SWAYLOCKS.COM, PRIMO BEER, BUBBLE GUM SURF WAX, & CHANNEL ISLANDS SURFBOARDS
Please be sure to thank them when you see them at the expo!!
About SACRED CRAFT
The SACRED CRAFT Consumer Surfboard Expo is an opportunity for shapers, surfboard craftsman and surfboard manufacturers to come together under one roof and share their passion with the surfboard loving public. It operates with one objective, to unite passionate surfers with passionate surf equipment designers.
SACRED CRAFT Del Mar is set of Oct 10 & 11, 2009. The Del Mar Tribute to the Masters honoring Dick Brewer. Plans for a Spring 2010 Expo in Huntington Beach are underway.
SACRED CRAFT
Scott Bass- Expo Director
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